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Count words, characters, sentences, and paragraphs — with reading time estimate.
Words are sequences of characters separated by whitespace. Hyphenated words (e.g., 'well-known') count as one word. Numbers and abbreviations each count as one word. This matches the standard used by Microsoft Word and Google Docs.
There's no magic number. Google ranks by relevance, not length. However, comprehensive content averaging 1,500-2,500 words tends to rank well for competitive keywords because it covers topics thoroughly. Prioritize depth over padding.
Flesch-Kincaid measures reading difficulty based on average sentence length and syllables per word. A score of 60-70 is considered ideal for general web content (8th-9th grade reading level). Gunning Fog and Coleman-Liau use similar but slightly different formulas.
'Characters with spaces' includes everything. 'Characters without spaces' excludes whitespace. Most character limits (tweets, meta descriptions) count all characters including spaces and punctuation.