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Calculate profit margin, markup, and required revenue — with instant margin ↔ markup conversion.
Choose from four modes: margin from cost & revenue, markup from cost & revenue, or reverse-calculate revenue.
Input cost and revenue (or cost and desired percentage).
See margin, markup, profit amount, and equivalent conversion instantly.
Quick margin ↔ markup reference for common percentages.
Calculate margin, markup, or reverse-engineer revenue from target percentages.
Instantly see the equivalent margin for any markup and vice versa.
Shows profit amount alongside percentage results.
Common markup-to-margin conversions at a glance.
All calculations happen in your browser.
Margin is profit as a percentage of revenue (selling price). Markup is profit as a percentage of cost. A 50% markup equals a 33.3% margin.
No — margin is always less than 100%. Markup can exceed 100% (e.g., 200% markup = cost × 3).
Markup is simpler for setting prices from cost. Margin is better for analyzing profitability relative to revenue.